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The Initiative consists of Adopta Road Roadside Cleaning and National Environmental Consciousness Programme

Adopta Road:

A national anti-litter initiative whereby South African business choose to sponsor a selected stretch of road / street to be kept clear of litter by a B-BBEE-Franchisee of  IWESCO (Pty) Ltd

National Environmental Consciousness Programme:
30% of the funds sponsored by participating companies are used to finance

  • an awareness programme in the media and at educational institutions
  • a promotional programme for recycling at source and
  • selectively setting up recycling stations at sponsors’ outlets
  • all resulting in a reduced carbon footprint
702 Talk Radio Interview - 5 June 2012

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